SVIA/ZWIA, 2018
Pigment prints on fluorescent pink acrylic, neon lights. 40 x 40 x 12 in.
In SVIA / ZWIA, photographs are transformed into physical objects, adopting the scale, glow, and immediacy of commercial signage. By appropriating the visual language of advertising, its color, form, and seductive appeal, Scozzaro engages with utilitarian aesthetics while critiquing the subtle power of consumer culture, highlighting how mass media shape desire, attention, and perception in contemporary life.