DID YOU HAVE A NICE DAY?, 2021
Pigment prints on fluorescent acrylic, eco-solvent prints on adhesive PVC, pigment prints on metallic paper mounted to clear acrylic, jacquard weave, sublimation prints on polyester satin, blue chroma key paint, eco-solvent print on PVC carpet.Dimensions variable.
Three-channel video installation, color, sound, 9 min 45 sec.
Animated GIF, single-channel video projection, color, silent.
Exhibition catalog
Did You Have a Nice Day? situates Marco Scozzaro’s work within a broader reflection on photography’s shifting identity in the digital age. Embracing the visual debris of contemporary culture, Scozzaro merges the formal rigor of traditional photography with the aesthetics of screens, feeds, and interfaces. His practice draws from social media’s layered image culture—where selfies, ads, artworks, appropriations, and snapshots coexist on equal terms—transforming this democratic visual flow into complex compositions that question how meaning is created and circulated today.
In this solo exhibition, Scozzaro’s saturated images and videos counterpoint the neoclassical architecture of the palazzo in Modena and enter into dialogue with works from local archives and collections. This constellation of references creates a vibrant exchange across generations, reflecting Scozzaro’s formative Italian background and his current perspective as a New York–based artist, from the conceptual photography of Luigi Ghirri to the radical design experiments of Ettore Sottsass and Alessandro Mendini, and the postmodern architecture of Aldo Rossi. Did You Have a Nice Day? explores displacement as a means to bridge geographies, eras, and visual languages. By reframing familiar cultural codes through a contemporary lens, Scozzaro reveals how photography continues to reinvent itself as both a technological and emotional medium in dialogue with its own history.